Branding & Identity
Print Design
Product Packaging
Videography
Branding & Identity Print Design Product Packaging Videography
KJFITCO
Deliverables: Branding & Identity, Print Design, Product Packaging, Videography
After 10+ years in the fitness industry, Kameron Johnson, also known as "Killa-Kam" has paved the way for many successful programs. With his creative approach to fitness, the newly established and highly successful KJFITCO needed an identity that captured the "Killa-Kam" energy. From mantras like "Another Day, Another Drip," to "Getchu Some," KJFITCO is unlike any fitness brand in the health and wellness industry. As a multidimensional brand that provides fitness classes, both virtually and in-person, as well as a complete line of health-enhancing supplements, KJFITCO needed an identity with two primary logos. In addition to the development of the Branding & Identity for KJFITCO, Peel Design Co. also took to creating the overall look and feel of the KJFITCO health-enhancing supplement line. The line includes 13 different supplements with an assortment of different flavors. Lastly, the final objective of this project includes the creation of a few different promo videos.
There are many components to the KJFITCO brand that required their own look and feel, yet still maintained a sense of unification with one another. Within the KJFITCO brand, three different areas had to be attributed a logo. This included creating an overarching primary brand logo, a logo designated for the supplement line, and a logo for the mobile app that came in two different orientations.
Branding & Identity
Deliverable
Primary Brand Logo:
Supplement Line Logo:
Mobile App Logo: Horizontal
Mobile App Logo: Vertical
Color Palette:
Kam Johnson is notorious for having the most electric colored shoes so it was only right to play into that. The color palette for KJFITCO relies heavily on three colors: teal, magenta, and berry and the ways in which they can exist together in both a solid and gradient form.
Deliverable
Print Design
To expand the brand, KJFITCO had a need for printed items that included business cards, a sweat towel, and water bottles.
Deliverable
Product Packaging
Another component of the KJFITCO brand came from designing a line of supplement containers. In total, 13 different containers were designed that aligned with the overall look and feel of the brand.
Deliverable
Videography
The final expansion of the brand came from developing a few different video promo elements that helped paint a better visual of what an individual can expect when in the KJFITCO space.